I redesigned and rebuilt The Printer Ink’s e-commerce platform using Elementor, transforming it into a fast, user-friendly store for printer consumables. This wasn’t just a design refresh — I also developed custom backend systems to automate pricing, stock management, and order processing, addressing the specific challenges of the printer supplies industry. I continue to manage and improve the site today.
What I Did
- E-commerce rebuild: Designed a clean, responsive store with advanced categorisation (search by printer model, brand, or cartridge code).
- Custom order processing plugin: Automated multi-warehouse routing, bundled products, built a real-time dashboard, and added customer notifications.
- Automated stock & pricing: Integrated live supplier sync, dynamic pricing algorithms, oversell prevention, and scheduled data imports.
- Optimisation: Connected supplier APIs securely, tuned database performance, and implemented caching strategies for speed.
The Results
- 45% faster order processing through automation
- Near-zero inventory errors with real-time stock sync
- Higher conversion rates through improved search and compatibility info
- Increase in repeat business with automated reorder reminders
This ongoing project shows how I combine Elementor with custom PHP development and automation to deliver tailored e-commerce platforms that scale with the business.