Sophie Laws Interiors is an interior design practice known for creating beautiful, functional spaces. Sophie wanted her existing Wix website to better reflect her work and to act as a proper marketing and portfolio tool.
I worked with Sophie to enhance and optimise the site, focusing on both SEO performance and visual presentation. We reorganised her portfolio, improved the site structure, and implemented strategic SEO to increase visibility. The result is a much more polished, discoverable platform that showcases her talent and brings in new clients. I continue to support Sophie with ongoing updates and improvements.
What I Did
- Restructured the website for better navigation and user experience
- Enhanced gallery presentation, categorising and standardising portfolio images
- Implemented SEO best practices, including keyword research, metadata, and alt text
- Improved mobile responsiveness and page load speeds
- Added clear calls-to-action to encourage enquiries
- Worked collaboratively with Sophie to ensure the site aligned with her design style and goals
The Results
- Significant increase in search engine visibility for interior design keywords
- Improved organic traffic from her target client base
- More time spent on site as visitors explored portfolio work
- Increase in client enquiries directly linked to improved online presence
- A refined, professional website that truly showcases her design expertise
This project shows how I can take an existing platform and transform it into a business asset, combining SEO strategy, design refinement, and ongoing support to help a client grow.